The Patni SPARK (Systematic Pooling, Analyzing and Researching Knowledge) methodology facilitates organization-wide involvement in innovative idea generation leading to new products, solutions and service offerings.

The SPARK framework manages various stages from generation through evaluation and culminates in realization of a potential 'Idea'. The “Ideas” received thru SPARK, are then processed through a multistage validation process that establishes the feasibility and need of the proposed offering.

Though innovation is not a process, but a framework for innovation ensures streamlined, focused development aligned to market opportunities and customer requirements. The Intranet Portal to capture Ideas allows easy access to Patni-ites to participate as well as ensure transparency and accountability of the process.

This activity is supplemented with the Business Analysis and Incubation Cell, which tracks technology updates, changes in governing laws and regulations and competition offerings, as well as academic affiliations that give insights on the expected business and IT scenario changes.
Once an Idea is selected, the Incubation Cell develops the offering with supporting methodologies, tools, white papers and expertise. The solution is test marketed and a small customer base built before releasing it to the mainstream Marketing. The Incubation Cell then evolves into a CoE. In its new role, the CoE continues research, provide consulting support and help generate new releases of the offering.