The Spiral of Success

The Patni logo is a circle formed by individual spiraling shapes.

The circle, a symbol of completeness, represents the holistic solutions that Patni creates. Just as the individual spirals come together to form a circle, so the diverse elements of Patni's global resources work together to deliver a complete solution to clients.

The individual spirals are moving together in synchronicity - moving forward to achieve a common goal. The entire image is skewed forward to communicate a multi-dimensional, dynamic perspective.

The name Patni is presented in lowercase letters to appear more approachable, contemporary and innovative. Using the full name Patni gives the company a stronger sense of identity while moving away from generic initials that have become indistinguishable from the rest of the industry.

The red color in the icon represents the progressive, energetic part of the company while the grey of the Patni word represents its dependability and trustworthiness.