A continuous loop of feedback between the Customer and the delivery systems holds the key to the highest levels of customer satisfaction. The ability to extract intelligent information from customer interfaces, besides a quicker response, holds the key to competitiveness. Patni provides a comprehensive set of offerings in the area of customer interface systems.

Customer Relationship Management Systems
These systems provide feedback to any forecasting and other forward-looking applications, besides bringing down the costs of customer acquisition. Patni’s CRM services have added value to the businesses of a variety of clients: from manufactures of consumer goods to manufacturers of communication equipment.

Order and Sales Management Systems
Order management impacts customer acquisition and order fulfillment. Manufacturing organizations thus look forward to reducing the inquiry to order and order to cash cycle times. These needs demand that systems be flexible, configurable and user-friendly. Thus the interfaces of order management systems are getting simpler but their complexity is increasing. Patni offers the following services in the area of Order and Sales Management.

• Development of bolt-on order management applications and their integration with supply chain networks
• Development of machine-to-machine and non-traditional interfaces that are driven by VMI needs of buyers
• Technology services that cater to mobile staff and facilitate entries by different entities such as wholesalers, sales agents, selected customers, other agents, or even the general public.
• Wireless and mobile applications for hand-helds.